Prime Focus London

Hyundia - Fluid

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This commercial required a complex HD post-production process on the first ever commercial to use the “Phantom HD” high-speed data camera. It was directed by Home Corp’s Howard Greenhalgh for VCCP. VCCP’s brief was to show each car being born out of metal liquid, essentially the “essence of car”, a synonym for the quality that runs through every Hyundai model. The result is a breathtaking sequence of shots showing cars being formed from slow flowing metallic liquid. This was achieved by shooting model cars in giant tanks of silver paint. The Phantom HD camera is currently the only available high-speed data camera that captures a true high definition image at up to 1000 frames per second. Prime Focus London Head of 2D, Derek Moore, made extensive use of camera tracking and morphing techniques to meld disparate shots into a fluid sequence, and used Flame’s new warper to replace most of the model cars that were used in the liquid tanks with real Hyundai models from 35mm and digital still elements. Derek Moore said: “We found the most effective technique to make it look like a real car was emerging from the slo-mo liquid was to use the new warper in Flame. I would take a similar angle of the real car, then stabilise it with the warper. This left me with a static car but with moving lights and shadows. Then I tracked this over the top of the model car, shot with the HD Phantom, and restored the liquid over the top of that. It was quite a bit of work, but I guess it was cheaper that writing off a fleet of Hyundais by driving them into gallons of silver paint!”

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