Michael Speke

PlayNow registration ad

Previous Next

Michael Speke: Creative, copy, design. A single advertisement which ran for the duration of the Vancouver 2010 Winter Olympic games. Ad targeted consumers not wishing to battle Olympic vehicle congestion by purchasing lottery products from the comfort of home. A $5 incentive coupon encourages registration and engagement ($5 will get you a lottery ticket...) PlayNow.com is the online lottery portal for BCLC. BCLC is a crown corporation of the province of British Columbia, Canada

Send to a friend