The Southampton Boat Show was to see the launch of luxury brand Princess Yachts latest models but with both still under construction, and an early markting drive vital, ARC was commissioned to produce a series of photo quality images for use in the brochures.
Within a six-week time frame, ARC created detailed 3D models of both boats to produce a series of high resolution images, comprising two exterior shots, four interior and six close-up thumbnails, providing a photorealistic view of the finished product.The client was able to produce marketing materials prior to completion and in time for the launch, and saw Princess Yachts commission a further three images from ARC for their flagship model, the Princess 95MY