Full service agency Graymatter required digital image content to complete a launch campaign for Pinnacle MK, a large commercial office development by Hampton Brook, in central Milton Keynes. ARC created a set of three high resolution CGIs including the cover image for the brochure and site hoardings. Central to Graymatter's campaign is the Pinnacle MK website (http://www.pinnaclemk.com), which includes the two minute marketing film created by ARC showcasing the Pinnacle MK development inside and out. Bespoke audio and sound design was developed for the film by award winning audio outfit, Radium