Creative agency DNA Advertising commissioned ARC to create the animation content for an interactive, Dolls Eye View tour of Grosvenor House, the most prestigious model from The Dolls House Emporium. The animation sequences had to give the impression the viewer had been shrunk to the size of a doll and was exploring the space from that point of view. Detailed modelling of the tiny pieces and skilled camera work were required to achieve this. Nine sequences were created and inserted into DNA's interactive, Flash movie which allowed the visitor to explore all six rooms of Grosvenor Hall. (http://files.dnadigital.co.uk/dollshouse/bb/)